Birla Cement launches new range of construction chemicals

Lucknow / Jan 6, 2019
Birla Corporation Limited, the flagship company of the MP Birla Group, has announced the launch of wall putty and construction chemicals to supplement its premium Perfect Plus brand.


Birla Corporation is one of India’s top cement makers with an annual production capacity of 15.5 million tonnes. Eyeing independent home builders, Birla is now expanding outside its core business by adding products to extend its ‘Cement se Ghar tak’ promise to ‘Hum jantein hain ki ghar kaise bantein hain, issiliye to majboot ghar ke liye sirf sahi cement hi nahi, sahi salah bhi chahiye’.


Three products viz. Perfect Plus IWP (integral waterproofing), Perfect Plus SBR (styrene butadiene rubber) Latex and Perfect Plus Wall Putty, will be available in Lucknow and its surrounding regions, a company official said here.


The sales of construction chemicals and additives in India are expected to grow at a compounded annual rate of 15% till 2025. A wide variety of chemicals and additives is being developed and used in new age constructions and the market for these is expected to grow, both vertically and horizontally.


The new products would create a significant new revenue stream for the company and all its trade partners, Sandip Ranjan Ghose, Executive President, Marketing, IT and Corporate Development, said at the launch.


This will also create opportunities for Birla Corporation to foster new partnerships with retailers of construction materials, such as hardware and paints, he added.

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