‘Tata’ brand now ranks among the top 100 most valuable global brands, according to the Brand Finance Global 500, 2019 report released at the World Economic Forum in Davos.
Climbing from the 104th position to 86th position this year, the Tata brand is the only Indian brand in the Top 100. Its brand value jumped 37% to US$ 19.5 billion in 2019 from $ 14.2 billion a year ago.
According to Brand Finance, the increase in the valuation of the Tata brand is the result of improved performance of key Tata companies; inclusion of a wider number of Tata entities for a more segmented and complete view of the Tata Group Brand Value; and increase in the Tata group’s overall brand strength.
Tata sons chairman N Chandrasekaran said TATA has always been synonymous with trust and leadership. “This recognition will encourage us to drive our businesses in a socially responsible manner globally while continuing to strive for excellence through innovation and entrepreneurship.”
Brand Finance CEO David Haigh said Tata Group has seen an impressive increase in Brand Value and have been rewarded by being the only Indian brand within the top 100 most valuable brands. He informed the increase in Tata Group’s brand value was largely driven by an outstanding year for Tata Consultancy Services (TCS).