After engaging Amazon for online branding and selling ‘UP Khadi’ globally, the Yogi Adityanath government is now looking to expand the portfolio of state’s traditional products over ecommerce portal.
Last year, Uttar Pradesh had signed a memorandum of understanding (MoU) with Amazon to promote ‘UP Khadi’ online. Currently, Khadi items manufactured by about 55 UP units registered with the state Khadi department are hawked over its portal.
Now, the department is in the process of expanding the product range to include other small scale industries items as well in the portfolio, including honey, silverware, brassware etc, according to UP MSME and Khadi minister Satyadev Pachauri.
“Now, we want to include gramodyog (village industries) products as well in our bouquet for global branding and marketing with the help of ecommerce,” he said adding the department would identify and select such manufacturing units operating in the state.
Under the flagship, One District, One Product (ODOP) scheme, the Yogi government is taking steps to promote region specific traditional industries across 75 districts. UP is famous for product specific traditional industrial hubs across 75 districts viz. Varanasi (Banarasisilk sari), Bhadohi (carpet), Lucknow (chikan), Kanpur (leather goods), Agra (leather footwear), Aligarh (lock), Moradabad (brassware), Meerut (sports goods), Saharanpur (wooden products) etc.
The department has also tied up with the National Institute of Fashion Designing (NIFT), Rae Bareli for training of artisans in contemporary designs.